fortune.com best black friday deals 2015

Overall, wearable consumers appreciate the ability to track their heart rate and other fitness related stats over the laundry list of features more smartwatches offer. Even the new S2, Samsung’s first round faced wearable lost out to the older Moto 360 and LG G Urbane. “Android Wear enabled devices have a strong showing but Samsung’s absence from the top ten shows Samsung is still searching for what consumers are looking for. “After a slower than expected start, Apple Watch has tremendous momentum moving into the 2015 holiday season, topping our analysis of consumer preferences,” said John Feland, CEO, Argus Insights. The higher end Pebble Time Steel and LG Watch Urbane also perform well while surprisingly no Samsung smartwatches cracked the top ten list. Apple’s high-end devices receive the highest praise from consumers, proving that consumers are willing to spend a little extra money on a strong product.

Despite a continued drop of 4.36% year-over-year in consumer demand (from October 2014-October 2015) for the overall wearables market, the analysis predicts consumers will be mostly likely to open their wallets for these top products this buying season.Ĭonsumers are proving to be less price sensitive to what they consider to be a quality smart watch experience. In the Argus report, an analysis of more than 6,000 wearable consumer reviews from the past five weeks (October 4-November 11, 2015) determined the Apple Watch and relative newcomer Lumo Lift Posture and Activity Tracker lead in the smartwatch and fitness tracker categories respectively, based on consumer perception and demand ahead of Black Friday. But what items will be the most popular? A new consumer report from Argus Insights focuses on the wearable tech market and reveals which fitness trackers and smartwatches will likely be most in demand.

Consumers will rush to stores for the best deals on the latest and greatest gadgets and technology.

Los Gatos, CA, Novem– The holiday shopping season officially kicks off on Black Friday.

Fortune.com best black friday deals 2015